Seth Godin is a marketing genius. He's founded dozens of companies, written 13 best-selling books and writes the most popular marketing blog in the world.
In a nutshell, he knows his stuff about marketing.
I love this talk because it applies to so much more than just marketing a product. In order to stand out, we must be remarkable. Like a purple cow. Remarkable means "neat" but it also means "worth making a remark about." His talk postulates that the one single thing that determines if something is going to be talked about, if something is going to be bought, if something is going to be BIG is if it's remarkable or not.
Three Rules
1. Design is free when it comes to scale.
2. The riskiest thing you can do now is to be safe.
3. Being very good is one of the worst things you can do. Very good is boring, very good is average.
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Dare to be remarkable!
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